UFV Alumni Relations Ads

CHALLENGE

The University of Fraser Valley wanted to create a GIPHY sticker pack to be used in Instagram stories and Tiktok. The stickers needed to represent the UFV alumni and ambassadors that come back to participate in UFV events.

SOLUTION

I designed the stickers to be very playful, but can still appeal to the more conservative members by keeping the colours and animation minimal. One of the stickers is an Ambassador badge, and I decided to make it into two hands that come together symbolizing the assistance UFV ambassadors give to new students. I tried kinetic typography for the first time with the 3D Alumni lettering, and this was drawn in Adobe Illustrator and rendered in Adobe After Effects.