THE CHALLENGE
Working with the media agency Lemonly, I was tasked to create an infographic for Linedata, which is a loan software for financial institutions. The client wanted a contrasting graphic highlighting the advantages of using their software versus not using it at all. The colour palette was limited, consisting only of the client’s brand red and greys.

SOLUTION
I designed the information into two columns, a dark one with scattered pages in the background showing how chaotic life can be without the software, and a lighter column with a sunburst showing how much more ideal life can be with it. The client’s brand red was used as an accent to drive the eye down the graphic.