THE CHALLENGE
Working with the media agency Lemonly, I was tasked to create an infographic for the ASHP Pharmacist Association’s Practice Advancement Initiative. They wanted this graphic to be illustrated, and were very interested in diversity being shown in the characters.

SOLUTION
I created a header with a character holding a tablet. The header then connects to a blue dotted line that guides you through the infographic. The tablet appears again in the lower section being held by a person of colour, and then it is shown in the user’s POV serving as an information block. The client loved the storytelling part of this graphic and how there is continuity between all the illustrations. You can see the infographic in its natural habitat here.